Many people get curious about the name “True” in The Trueboard. They wonder what the inspiration behind this name is, and how we chose it.
We chose the name The True Board with purpose. Because “TRUE” isn’t just a word. It’s a way of being.
In woodworking, to make something “true” means to make it straight, solid, aligned, leveled to a purpose…
In life, it means honesty. Real. Clear.
Not perfect, but grounded.
At The True Board, TRUE stands for something even deeper:
T.R.U.E. = Taste. Ritual. Utility. Elevation.
Explaining What True Actually Means?
In woodworking, True might mean solid and aligned, in life, real & clear; however, when it comes to Trueboard, it means a lot more than that.
T.R.U.E. = Taste. Ritual. Utility. Elevation.
Taste
We start with flavor. If the food’s not amazing, nothing else matters. Our board helps you recapture what most cutting boards let slip away—the juices, the essence, the soul of what you cook.
Ritual
Cooking is an ancient ceremony. So is gathering.
We honor the act of preparing and sharing food as a sacred rhythm. The board becomes the altar. The moment becomes the meal.
Utility
Design matters. Every cut, every groove, every handle is intentional. We don’t just want beauty, we demand function. You should feel the quality. You should want to use it every day.
Elevation
Because this isn’t just about meat and wood. It’s about lifting life. From the flavor on your plate to the energy in your home, when you cook with care, you raise it up.
That’s true living.
Why TRUE Matters
We live in a world of filters, shortcuts, and artificial everything. But people still crave what’s real.
We believe true food, true tools, and true connection still matter. What you use in your kitchen reflects what you value in your life.
That something as simple as a cutting board can be a reminder to slow down, taste deeply, and live on purpose. That’s what TRUE means to us.
And we’re honored to build that into every board we make.
Explore The True Board. Taste the difference. Live the ritual. Raise IT Up.
